I think some golf brands believe that if they're going to be premium, they also have to take themselves really seriously.
I disagree.
Golf is a great sport. It's also supposed to be fun. You spend four or five hours on a course with your friends, give each other a hard time, hit some great shots (hit plenty of terrible ones), and grab some drinks at the clubhouse. I wanted Easter Egg Golf to feel more like that.
I've also always loved movies, especially the ones I grew up watching in the '80s. We all have those movies that stick with us, but some of us use these movie lines in our every day conversation just hoping someone will pick up on it.
That's where the idea for Easter Egg Golf came from.
I wanted to create premium golf apparel that could have some fun with those memories without turning into novelty clothing. I didn't want a giant movie quote across the chest or a shirt that was funny once and then sat in the back of your closet. The reference needed to be part of the design, not the entire reason to wear it.
So that's the idea behind every Easter Egg Golf design. From a distance, it should simply look like a great golf shirt. Look a little closer and there might be something familiar hiding in the pattern.
If you recognize it, give me a nod. You're in on the joke.
And if you have absolutely no idea what it means, that's fine too. Hopefully your reaction is still:
“That's a nice shirt. Where'd you get it?”
That's what I'm trying to build with Easter Egg Golf. Premium golf apparel that looks great, feels great, and doesn't take itself too seriously.
If you know, you know.